Bares gays em recife

DOI: Abstract: In Tourism, the existing academic literature on LGBT tourism segment have validated market practices and presented, exclusively, as justification for this type of segmentation, the definition of an economic profile of these subjects. It questions the way tourism products are promoted to LGBT gay, often alluding to sex.

However, it does not shy away from recognizing the search for sexual pleasure through tourist movements, but only proposes to expose the mechanisms of control of the desire of LGBT subjects through recife interpellation as LGBT tourists. Therefore, the author brings together the concepts of subject and ideology to discuss the mechanisms by which ideology interpellates these subjects, allowing some meanings to their unconscious desire and disallowing others.

This process, responsible for identifying the subject and censoring desire, produces psychic and physical displacements, interpreted here as the search for the realization of desire through travel. Assuming, therefore, that the impossibility of taking a position, as well as inscribing the desire, is what promotes the displacement of the subject, the research returns to the field of Tourism.

Por isso, aproxima os conceitos de sujeito e ideologia para discutir os mecanismos pelos quais a ide-ologia interpela esses sujeitos, autorizando alguns sentidos ao seu desejo inconsciente e desautorizando outros. In Tourism, the existing literature on LGBT bare segmentation Lesbian, Gay, Bisexual, Transvestite and Transsexual has validated market practices and presented, exclusively, as justification for this type of segmentation, the definition of a socio-economic profile of LGBT subjects.

In this sense, Tadiotop. In turn, market practices, already validated by academia, generate more data on this profile, creating a distorted stereotype of LGBT people. As a result, tourist advertising campaigns aimed at them, make an exaggerated and appealing bare around the possibility of sexual intercourse.

The current moment is different, other demands related to sexual and gender diversity have gained visibility, forcing us to rethink the meanings and the possibilities of existence of these gays. The way tourism products are marketed to LGBT people, often alluding to sex, is questioned. For this research, therefore, we start from the assumption tha t there is not only one question able to guide the analysis, since we understand that it is necessary to problematize the way in which LGBT Tourism segmentation occurs, i.

Thus, we develop the present exposition by interweaving our theoretical framework with the materiality, with the analysis, and with the issues that emerge as the text unfolds. In doing so, we hope to have contributed to the elucidation of the processes of identification and interpellation of LGBT subjects with and by the materiality, as well as have evidenced the contradictions inherent to this process.

Before the analytical exposition, we need to present the theoretical and methodological device that guides it. In this way, discourse is recife in terms of the functioning of language making sense, the way in which the text signifies, and not what it signifies Orlandi, From the reflections of Camposp.

Dublin Gay

Guiya Editora, We selected this campaign as the object of analysis because of the period in which this research began. Consequently, the data and information used throughout the text have as time frame the period of the campaign. We acknowledge, however, that the interpretive and reflective views on materiality and on this text, specifically, are not limited, or disregard, more current contexts as of We also acknowledge that the promotional material analyzed was produced by Guiya Editora in partnership with Palco - Comparsaria Primeira de Talentos Guiya Editora, n.

The latter, in turn, at the time of the campaign had a contract with the Federal Government. The conditions of production of the promotional material, therefore, are manifold and crossed by different places in the structure of social formation, places over which we do not have control and whose evidence of meaning are not totally transparent to us.

For this reason, the device selected for the elaboration of this work is also justified because it allows us to assume that the interpretation and analysis takes place in the relation between analyst and materiality, a relationship that does not aim to dominate the meanings at play, but to approach their construction processes.